Video is still the most effective means to deliver a message to your audience, as long as your video is relevant and valuable to the viewer.  Start thinking of your video content as the show instead of the commercial – then you are informing/entertaining versus interrupting.  It will dramatically change the way you produce videos.

In addition to TV, viewers have so many options to consume video.  Netflix, Amazon, YouTube, Social, on and on.  Just because fewer people are watching cable or network TV stations, doesn’t mean they are no longer watching video on their TV Sets.  You should still be taking advantage of this incredible medium.

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