Proper communicate is so off the scales important, it can’t even be measured.  Not just communication with clients and vendors, but just as important, internal communication with your employees and team members.

Too often, we think just because our employees are at work every day, they know everything that’s going on.  Unless you have communicated it to them, assume they don’t know.  And then, communicate it again and again.  Reinforce your message with repetition.

And communicate their performance results.  Let them know what they are doing good and acknowledge them very publicly.  Also let them know where they are falling short but do that very privately.  Communication from leadership is one of the most sought-after staples for employees today.

Build a culture that communicates.